You will need time to work on your business and whilst you are still working full-time it is going to be hard to find this time…
It seems tempting to want to lock yourself away and work on your business every free moment but I learn’t the hard way that this isn’t always the most productive.
As parkinson’s law states, the work we need to do will expand to fill the time we give it. This couldn’t be more true when you’re starting a business.
You could spend hours, days or weeks even deliberating about brand values/colours/typography/logo designs if you really wanted to but the truth is that you could force yourself to come to a decision sooner. This is the beauty of having small pockets of time to work within, you will be much more efficient and you won’t waste as much time procrastinating.
You will be forced to become an “essentialist” such that you get the important jobs done instead of those that make you feel like you’re working but are actually just a complete waste of time….
Business card designs? I’m looking at you.
Did you know I offer 1:1 coaching to help others make changes in their lives? This can be related to careers, starting a business or forming healthier habits. Please just send me an email directly to elle@gabrielletodd.com if this is something you feel you would benefit from & would like to learn more about.